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"Poison by Dior is one of the house’s most iconic feminine fragrances, originally launched in 1985 and positioned as a provocative, mysterious scent. Contemporary Dior copy describes it as a sultry elixir built from rich spicy, floral, ambery, honeyed, and musky facets. The fragrance is widely associated with a powerful oriental-floral profile, dense with dark fruit, white flowers, spice, and a warm resinous base. Its signature identity is dramatic rather than transparent, with a bold vintage character that made it legendary in the 1980s. Over time, it has remained in Dior’s lineup as the original pillar of the Poison franchise, even as later flankers explored softer, fresher, or sweeter directions."
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Poison was released on July 4, 1985, according to widely cited reference material.
Its marketing tagline became closely associated with the fragrance: "Poison is my potion."
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