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"No. 89 is a classic Floris masculine launched in 1951 and named after the house’s address at 89 Jermyn Street in London. Its character is best described as a citrus-aromatic woody fragrance with a polished barbershop feel, combining lavender, neroli, orange and petitgrain freshness with a floral heart and mossy woods. The scent has long been associated with traditional British gentleman style and is frequently described as elegant, discreet, and formal rather than loud or modern-sweet. Reviews consistently point to its refined powdery-soapy texture, herbal brightness, and suave oakmoss-sandalwood drydown. It remains one of Floris’s signature men’s fragrances and one of the brand’s best-known heritage releases. The overall DNA is timeless, aromatic, citrusy, floral-woody, and unmistakably classic in tone."
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The fragrance is named after Floris's historic premises at 89 Jermyn Street in London.
No. 89 is widely associated in fragrance culture with James Bond and the image of classic British gentlemanly style.
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