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"Wild Rush is a modern sweet aromatic fougere with a bright, energetic opening. Bergamot and lavender provide a crisp citrus-aromatic lift, while red berries add a polished fruity sweetness. The heart develops into a gourmand blend of caramel and vanilla, giving the fragrance a smooth and inviting character. Sandalwood brings creamy warmth to the drydown, supported by the earthy depth of patchouli. The overall impression is approachable, luminous, and sensual rather than dark or challenging. It is designed as a contemporary unisex fragrance with strong appeal for relaxed evening wear and cooler conditions."
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Wild Rush is presented in a 90 mL Eau de Parfum format.
The fragrance was introduced in 2026 as part of Initio's new-release wave.
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