Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest fragrance and pharmacy houses in the world, with roots in Florence dating to the Dominican friars' formulas of the 13th century and the formal pharmacy opening in 1612. The brand is known for classically styled eaux de cologne, apothecary heritage, and elegant compositions that emphasize refinement, history, and Florentine craftsmanship.