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"H24 EDT is a modern masculine release from Hermès introduced in 2021 as the debut of the H24 line. It was presented by the brand as a contemporary expression of manhood, built around the interplay of botanical freshness and a metallic-tech signature. The composition is widely associated with clary sage, narcissus absolute, rosewood, and sclarene, giving it an aromatic-green, lightly floral, and distinctly metallic profile. Compared with the warmer or denser men's releases on the market, H24 EDT is generally perceived as cleaner, brighter, and more streamlined. It stands out in the Hermès catalogue as one of the house's key modern men's pillars following the long shadow of Terre d'Hermès."
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H24 was described in brand and retail materials as a 'high-tech fougère' and as Hermès' vision of the contemporary man.
It was widely noted as Hermès' first major new masculine pillar launch in about 15 years after Terre d'Hermès (2006).
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