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"Love Don't Be Shy is a sweet amber-floral fragrance launched in 2007 and created by perfumer Calice Becker. Its signature character centers on a lush orange blossom and neroli heart wrapped in an intensely sugary gourmand accord. Honeysuckle, jasmine, iris, and rose add a soft, expansive floral dimension. The drydown combines vanilla, caramel, musk, civet, and labdanum for a warm, creamy, slightly animalic finish. Its marshmallow-like sweetness and strong projection have made it one of Kilian's most recognizable fragrances. The composition is deliberately opulent and polarizing, appealing particularly to wearers who enjoy conspicuously sweet white florals."
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The fragrance is widely associated with a marshmallow-like sweetness created by its combination of sugar, vanilla, and caramel.
Love Don't Be Shy was part of Kilian's early fragrance development, launching in the brand's founding year.
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