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"Lady Gaga Fame EDP is the debut fragrance from Lady Gaga, launched in 2012 and widely marketed as the first black eau de parfum. Despite its dark visual concept, the scent itself is generally described as a sweet floral with smoky and honeyed nuances rather than a heavy gothic composition. The fragrance was promoted around a non-traditional 'push-pull technology' concept instead of a classic note pyramid. Its core note set centers on belladonna, incense, honey, saffron, apricot, jasmine sambac, and tiger orchid, creating a soft dark-floral effect with fruity sweetness. Fame became one of the more recognizable celebrity fragrances of its era thanks to its unusual black juice and distinctive claw-capped bottle. It remains especially nostalgic for fans of early-2010s pop culture and celebrity perfumery."
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It was heavily promoted as the first ever black eau de parfum, with the liquid appearing black in the bottle but turning invisible when sprayed.
The fragrance launch was tied to Lady Gaga’s Haus Laboratories in association with Coty and featured a high-concept campaign directed by Steven Klein.
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