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"Invictus EDT is a woody aquatic men’s fragrance released by Rabanne in 2013. It became one of the defining mainstream masculine launches of the 2010s, built around a sharp contrast between bright citrus, marine freshness, aromatic bay leaf, and a sweet woody-ambery drydown. The scent is widely associated with a sporty, youthful, high-energy style and its trophy-shaped bottle reinforced the fragrance’s victory theme. In wear, it is typically perceived as fresh, sweet, slightly salty, and distinctly synthetic in a polished designer way. Its popularity helped establish the sweet-aquatic 'blue clubbing' genre as a dominant commercial fragrance direction."
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Invictus was created by a team of four perfumers: Veronique Nyberg, Anne Flipo, Olivier Polge, and Dominique Ropion.
Its trophy-cup bottle became one of the most recognizable bottle designs in modern designer perfumery.
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