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"Tom Ford Beau de Jour Eau de Parfum is a modern barbershop-style fougère centered on a vivid lavender core wrapped in aromatic green herbs and a warm amber-patchouli base. It was first introduced in 2019 under the Private Blend line, before later becoming more widely available in Tom Ford's Signature range with the same scent profile. The fragrance is frequently described as elegant, self-assured, and classically masculine, balancing retro shaving-foam associations with a polished contemporary finish. Its opening emphasizes lavender and herbal freshness, while the heart develops with rosemary, basil, mint, geranium, and mossy nuances. In the drydown, patchouli and amber add weight, warmth, and structure without turning overly sweet. Overall, Beau de Jour is regarded as one of Tom Ford's strongest takes on the classic fougère format."
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Beau de Jour began as a Private Blend release before being moved into Tom Ford's more accessible Signature offering.
It is often compared by reviewers to classic barbershop and fougère fragrances such as YSL Rive Gauche Pour Homme, Azzaro Pour Homme, and Davidoff Zino.
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