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"ELLE 25 is an ultra-exclusive Eau de Parfum created to commemorate the 25th anniversary of British ELLE magazine. It was produced as a one-off project rather than as a permanent addition to the Maison Francis Kurkdjian catalogue. The fragrance presents a clean, delicate floral character with a soft woody-musky foundation. Its style is intimate, feminine, and understated rather than loud or heavily projecting. The composition is associated with a crisp impression of spring blossoms and a modern, elegant femininity. Its extremely limited production makes it an unusual collector's piece within the house's history."
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Only 25 bottles were produced, and each was hand-signed by Francis Kurkdjian.
The bottles were distributed as prizes through a British ELLE anniversary contest rather than sold through ordinary retail.
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